Free Traffic Legal Advice

Hello again!

As expected, the appeal has been denied. I’ve pasted the response below (cut out the bit re how to pay as didn’t seem relevant) - if anybody is able to suggest the next step please, would be appreciated!

Thank you for your appeal in relation to the Parking Charge incurred on 22 February 2026
at 14:36, at Farmfoods Brierley Hill car park.
We have reviewed the details outlined in your appeal, but we are not in receipt of
sufficient evidence to confirm that the terms and conditions were not breached. The
signage displayed on site confirms that there is a maximum stay time in operation. Our
records confirm that on the date of the event, the maximum stay time allowed was
exceeded.
We are writing to advise you that your recent appeal has been unsuccessful and that you
have now reached the end of our internal appeals procedure.
If you wish to have your case independently assessed, please be advised, there is an
independent appeals service (POPLA) which is available to motorists who have had an
appeal rejected by a British Parking Association Approved Operator. Contact information
and further information can be found enclosed. See also www.popla.co.uk
By law we are also required to inform you that Ombudsman Services (www.ombudsman-
services.org/) provides an alternative dispute resolution service that would be competent
to deal with your appeal. However, we have not chosen to participate in their alternative
dispute resolution service. As such should you wish to appeal then you must do so to
POPLA, as explained above.
Please note, if the Parking Charge was issued in Scotland/Northern Ireland, only the
driver can appeal to POPLA (Parking on Private Land Appeals).
As a gesture of goodwill, we have extended the discount period for a further 14 days from
the date of this correspondence. If you appeal to POPLA, you will not be able to pay the
discounted amount in settlement of the Parking Charge, and the full value of the charge
will be outstanding. In addition, if your appeal to POPLA is unsuccessful, you will no
longer be able to pay the discounted amount and the full value of the charge will be due.

I can come up with something.

Give me 24 hours or so.

For the record, I'm quietly confident that we can word a single appeal point POPLA appeal which they will find very difficult to rebut.

I can come up with something.

Give me 24 hours or so.

Any update, a slam dunk POPLA appeal based on POFA wording non-compliance would be pretty useful in a number of current cases?

I sent the above off and received a reply which suggests it needs to go to POPLA, what do you think?


Reference: Parking Charge Notice - 539430/739720
POPLA Ref: 6060756175
Dear Sir / Madam,
Thank you for your further correspondence in relation to the Parking Charge incurred on
22 February 2026 at 14:36, at Farmfoods Brierley Hill car park.
After reviewing the case we can see that you have already been provided with a POPLA
reference and notification that the appeal has been rejected.
If you do not agree with this decision, then you are able to submit an appeal to POPLA
using the POPLA reference quoted at the top of this letter. Further information and
instructions of how to make an appeal can be found within the rejection notification and
via POPLA’s website www.popla.co.uk.
As you have reached the end of our internal appeals process, we kindly advise that any
further appeal points you wish to make are raised within an appeal to POPLA.
Alternatively, a payment can be made by telephoning 0330 555 4444, by visiting
www.parkingeye.co.uk/payments or alternatively by posting a cheque/postal order to
Parkingeye Ltd, PO Box 117, Blyth, NE24 9EJ. Please ensure you write your reference
number on the reverse of any cheque/postal order so the payment can be allocated.
Yours faithfully,
Parkingeye Team

Will do, thank you!