The driver may wish to go to Specsavers, Google Street View clearly shows multiple signs back in 2018 so clearly not a new thing.
We need to see the PCN, both sides, but its likely to be POFA compliant, recent Parkingeye PCNs now include the wording inviting the keeper to pay.
Why did the driver overstay in ASDA, massive shopping trip or did they go elsewhere. If you want this closing down its either speak to ASDA or appeal to parkingeye but you will need a good reason to get them to cancel it.