Please have a read of this and then post a suitably redacted image of the original Notice to Keeper (NtK) you received but leave all dates and times visible. We don't need to see any reminders or upcoming debt collector letters.
READ THIS FIRST - Private Parking Charges Forum guideThis is confusing:
The car is registered to a person but to my company.
Is it registered to a named person or is it registered to the company name?
It is too late to appeal now if you've received the reminder. If the vehicle was parked at Waitrose, was it because the driver or someone in the vehicle was shopping there? If so, have you tried asking Waitrose to get the PCN cancelled? Don't simply go to a lowly customer service bod, aim as high up the management food chain as possible.
This is likely to end up as a claim which can be easily defended. In most cases, a defended claim is eventually discontinued. They rely on their victims to pay up once the threat of litigation starts. They rarely want to go all the way to a hearing.
With regards to the VAT aspect. There is no VAT on PCNs. Whilst the NtK is only an invoice, not a "fine", and VAT is not applicable, they will shoot themselves in the foot eventually as they will add a "fake" £70 which is VAT liable but will conveniently forget to show the VAT element, the defrauding HMRC. We deal with that separately, as and when.