Any initial appeal will be rejected and there is very little chance of a secondary appeal to the IAS kangaroo court being successful either. you are dealing with corrupt firms who will take this all the way to a county court claim. That is a good thing because they will never go all the way through with their mendacious charade as they know they would get a spanking in court.
However, they persist this way because they rely on you being low-hanging fruit on the gullible tree who can be intimidated into paying out of ignorance and fear. Any claim is either struck out or discontinued. Of the very few that make it all the way to a hearing, most are won.
For now, I advise you to simply appeal with the following and when it is rejected, I will give you an IAS appeal you can use.
There is no legal obligation on the
known keeper (the recipient of the Notice to Keeper (NtK)) to reveal the identity of the
unknown driver and no inference or assumptions can be made.
The NtK is not compliant with all the requirements of PoFA which means that if the
unknown driver is not identified, they cannot transfer liability for the charge from the
unknown driver to the
known keeper.
Use the following as your appeal. No need to embellish or remove anything from it:
I am the keeper of the vehicle and I dispute your 'parking charge'. I deny any liability or contractual agreement and I will be making a complaint about your predatory conduct to your client landowner.
As your Notice to Keeper (NtK) does not fully comply with ALL the requirements of PoFA 2012, you are unable to hold the keeper of the vehicle liable for the charge. Partial or even substantial compliance is not sufficient. There will be no admission as to who was driving and no inference or assumptions can be drawn. CPM has relied on contract law allegations of breach against the driver only.
The registered keeper cannot be presumed or inferred to have been the driver, nor pursued under some twisted interpretation of the law of agency. Your NtK can only hold the driver liable. CPM have no hope at POPLA, so you are urged to save us both a complete waste of time and cancel the PCN.