Then the only argument the Keeper has is to decline to identify the driver and rely on the fact that their Notice to Keeper (NtK) does not fully comply with all the requirements of PoFA 2012 and therefore the Keeper cannot be liable.
You would have to persuade ParkingEye, POPLA and, ultimately, a judge that their NtK does not comply with PoFA paragraph 9(2)(e)(i) for the following reason:
Schedule 4 paragraph 9(2) is binary (“MUST” means all or nothing) and this NtK omits the mandatory invitation to the keeper to pay under 9(2)(e)(i)
Schedule 4 paragraph 9(2) does not say the notice should include certain things. It says: “The notice must — (a)… (b)… (c)… (d)… (e)… (f)… (g)… (h)… (i)…”. “Must” is compulsory. PoFA 9(2) is a statutory gateway to keeper liability: either every required element is present or the gateway never opens. There is no such thing as “partial” or even “substantial compliance” with 9(2). Like pregnancy, it is binary: a notice is either PoFA-compliant or it is not. If one required limb is missing, the operator cannot use PoFA to pursue the keeper. End of.
Here the missing limb is 9(2)(e)(i). That sub-paragraph requires the NtK to invite the keeper to pay the unpaid parking charges. The law is explicit that the invitation must be directed to “the keeper”. It is not enough to tell “the driver” to pay; it must invite “the keeper” to pay if the creditor wants keeper liability.
What this NtK actually does is talk only to “the driver” when demanding payment, and nowhere invites “the keeper” to pay. The demand section of the NtK is framed in driver terms (e.g. language such as “the driver is required to pay within 28 days” / “payment is due from the driver”), and there is no sentence that invites “the keeper” to pay the unpaid parking charges. The word “keeper” (if used at all) appears only in neutral data/disclosure paragraphs or generic definitions, not in any invitation to pay. That omission is precisely what 9(2)(e)(i) forbids.
For the avoidance of doubt, 9(2)(e) contains two limbs: (i) an invitation to the keeper to pay, and (ii) an invitation to either identify and serve the driver and to pass the notice to the driver. Even setting aside 9(2)(e)(ii), the absence of the 9(2)(e)(i) keeper-payment invitation alone is fatal to PoFA compliance. The statute makes keeper liability contingent on strict satisfaction of every “must” in 9(2). Where a notice invites only “the driver” to pay, it fails 9(2)(e)(i), so it is not a PoFA notice. The operator therefore cannot transfer liability from an unidentified driver to the registered keeper. Only the driver could ever be liable; the driver is not identified. The keeper is not liable in law.