No contract was formed. To form a contract by conduct, three key elements must be present:
1. Offer – A clear promise of terms made by one party.
2. Acceptance – Clear agreement to those terms by the other party.
3. Consideration – Something of value exchanged (e.g. money for a service).
In a contract by conduct, these elements must be clear from actions alone — not just from signs or warnings — and the terms must be communicated before the conduct occurs.
The sign says "No Stopping – £100 charge," which is a prohibition, not an offer. You can’t accept something you’re told not to do. Since there’s no offer, no contract can be formed, even by conduct. Stopping briefly to let someone out isn’t accepting terms—it’s ignoring a warning. Without offer, acceptance, and consideration, there’s no contract.
As the Notice to Keeper (NtK) states the reason as "parked outside the confines of a marked bay," then there must be signs clearly displaying that specific term and any associated charge. However, you have not shown us evidence of any such sign. I suspect that there are other terms and conditions of parking signs and you would need to show us what those actually say and where they were in relation to the route you took through the private land.
In any case though the vehicle was not parked. The driver simply stopped briefly to let a passenger out. As confirmed in
Jopson v Homeguard (2016) [B9GF0A9E], a short stop for dropping off passengers is not “parking”, and does not breach parking terms.
Additionally, as already mentioned, the NtK fails to comply with PoFA 2012, Schedule 4, Paragraph 9(2)(a) because it does not specify a period of parking—only a single timestamp (16:53) and a vague reference to a period "immediately following" that time.
As confirmed in
Brennan v ParkingEye (2023) [H6DP632H], PoFA requires a clearly stated period, not just an instant or assumption. Without a valid period of parking, the Keeper cannot be held liable under PoFA.
So, this is the most likely scenario if you follow our advice... You can submit the initial appeal to PCM, but it will be rejected, regardless of the merits. Since this operator is with the IPC, a secondary appeal to the IAS is pointless—it lacks independence and rarely upholds appeals.
Next, you, as the Keeper, will receive a series of threatening but powerless debt recovery letters, which can be safely ignored. Eventually, PCM will likely instruct an incompetent bulk litigator to send a Letter of Claim (LoC), followed by an N1SDT Claim Form from the Civil National Business Centre (CNBC).
If defended using our recommended template, the claim has a greater than 99% chance of being struck out or discontinued, based on extensive experience dealing with these rogue, unregulated private parking companies.