Free Traffic Legal Advice

Hi All,
Would it be possible to get help with this private parking charge notice please .
What's transpired is the drivers of the vehicle were using the entrance and exit of this car park as a way to avoid the speed bumps to get to Simply Gym which is located at the end of the retail park the driver never actually parked within this car park but would park in the designated parking for Simply Gym which has nothing to do with the retail park parking. The driver thinks it might be a case of double dip where the camera hasn't logged their exit and is 100 percent certain they have never parked in this car park and would have no reason to as simply gym has ample parking in the evening..I have taken pictures of the signs for the entrance to the car park and the notice to keeper that has been received. I will add the links for the pics
Thank you

The NtK is not strictly PoFA compliant as there is no "invitation", nor any synonym of the word, for the keeper to pay the charge.

Paragraph 9(2)(e)(i) of Schedule 4 of the Protection of Freedoms Act 2012 states that the notice must explicitly invite the keeper to pay the unpaid parking charges. The wording must clearly convey this invitation, and mere implication or indirect suggestions are insufficient.

Others more wise than myself will undoubtedly be along to point out any other fatal flaws contained in the invoice you've received.