Was the driver required to enter their full VRM into the machine when making payment? Have you redacted the VRM on the permit you've shown?
What have you done for Plan A? Have you approached the landowner? The manager of the Horse & Groom should be able to get this cancelled and if they don't or try to fob you off, you make sure you go on to websites that allow you to make reviews of the business and tell everyone about how they don't care whether their customers receive an invoice for £100 from an ex-clamper third party.
If Plan A does not work, DO NOT appeal that Parking Charge Notice (PCN) until Friday 9th May. Put that date in your diary and don't miss it. You appeal only as the Keeper of the vehicle. They have no idea who the driver is and you, the Keeper, are under no legal obligation to identify the driver to an unregulated private parking company.
You appeal with the following by email to appeals@cspmparking.co.uk and you CC in yourself:
Subject: Appeal against PCN [Insert PCN Number] – Vehicle Registration [Insert VRM]
I am the keeper of the vehicle and I dispute your 'parking charge'. I deny any liability or contractual agreement and I will be making a complaint about your predatory conduct to your client landowner.
The Parking Charge Notice (PCN) was issued with the allegation of “Parked after expiry of paid time.” This is not only false but obviously mendacious. A payment of £4.00 was made and a permit issued, which your own tariff board states is the fee for all day parking, valid until 6:00pm. The PCN was issued at 12:11 — clearly within the paid period. No breach occurred. Your operative has made a clear and unjustified error.
Further, your Notice to Driver (NtD) fails to meet the requirements of Schedule 4 of the Protection of Freedoms Act 2012. It does not specify the period of parking, nor does it identify the creditor. These are statutory requirements. Partial or substantial compliance is not sufficient. The Notice is non-compliant and incapable of creating any liability for the keeper.
As your Notice to Driver (NtD) does not fully comply with ALL the requirements of PoFA 2012, you are unable to hold the keeper of the vehicle liable for the charge. Partial or even substantial compliance is not sufficient. There will be no admission as to who was driving and no inference or assumptions can be drawn. CSPM has relied on contract law allegations of breach against the driver only.
The registered keeper cannot be presumed or inferred to have been the driver, nor pursued under some twisted interpretation of the law of agency. Your NtD can only hold the driver liable. CSPM have no hope at POPLA, so you are urged to save us both a complete waste of time and cancel the PCN.