No contract was entered into as the Consumer Rights Act (2015) Schedule 2 Paragraph 10 states that, "A term which has the object or effect of irrevocably binding the consumer to terms with which the consumer has had no real opportunity of becoming acquainted before the conclusion of the contract" is to be regarded as an unfair term.
In this instance the operators claim of what amounts to an 'instant contract' breaches the aforementioned paragraph of the Consumer Rights Act (2015) and is therefore an unenforceable term.