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3.1.2.
The entrance sign must display:

a) the fact that terms and conditions apply to accessing/parking on the site;
b) whether payment is required, or whether free parking is only available for a limited period;
c) the name of the parking operator;
d) the logo of the ATA to which the parking operator belongs; and
e) where payment is required, whether on-site cash payment is available.
f) Private land

The entrance sign must not imply an invitation to park where public parking is not permitted.
The size and positioning of the sign must take into account the expected speed and direction of travel of vehicles approaching the entrance and must be visible (i.e. not be obscured e.g. by foliage or other objects). The design of entrance signs must comply with the requirements detailed at Annex A.

NOTE 1: Entrance signs should be designed to avoid clutter and display only the key information drivers need to know before entering controlled land i.e. whether or not public parking is invited and if so whether a parking tariff is payable; more detail can be provided on signs within the controlled land. In some circumstances, key information may include the maximum level of the parking charge that can be applied. Where parking is invited in the hours of darkness entrance signs must be visible to approaching drivers and hence may require lighting unless sited where there is sufficient ambient lighting in the vicinity.

NOTE 2: Where cameras are installed operators, are reminded of their obligations to inform motorists that personal data is being obtained and/or retained.