This bridge is just down the road from me, it doesn't affect me directly because I haven't been caught by it yet but plenty of others have (including my mate 3 times) and there is now a Facebook action group page as lots have been caught out by dodgy websites and late late fines apparently.
https://www.facebook.com/groups/1854203578242943/Back story is the bridge used to be 12p to cross and had a manned toll booth, it was recently renovated and the toll was put up to £1 each way but more importantly the toll booth was removed and replaced by ANPR, relying on the motorist to remember to pay on-line, just like the Mersey gateway bridge. No I know from experience, if you don't use it regularly then its almost impossible to remember to pay it once you get home, life just takes over and I've been had more than once on the Mersey bridge.
A the end of the day that's just user error though but the people on the Action group seem to be getting scammed left right and centre by Peel (the bridge owners). Could anyone possible take the time to look at the Facebook page and have a gander at the by-laws controlling it and see if they have any hope of anything, I don't know enough and I don't think the people on the Facebook page do either
As an aside the original toll was to cross a little stone bridge that the river Mersey went under way before the ship canal was ever built. Once the ship canal was built the Mersey was diverted into the canal and the bit under the bridge dried up so it wasn't even needed but the toll remained. The toll didn't cover the iron bridge, that had to be provided free of charge by the ship canal company just like several other bridges they had to provide along the route. however peel somehow have managed to now incorporate the big iron bridge into the toll charges.
The stone bridge is just after the toll booth.
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