Hello,
I did park right next to the sign initially, then the car behind me moved away so I reversed a couple of spaces as it was closer to the pharmacy (call me lazy).
I honestly did not chance my arm, I genuinely didn't look up to the very top of the sign column when I parked, I just saw parking starts 10am and thought that was that. Popped in to the pharmacy to browse and pick up my thyroxine prescription as I had run out of supplies.
I am wiser than to risk any chances with London wardens, they're everywhere.
Five different related parking information boards on a single column!
1. Ringo sign with location number
2. A "30 minute free parking sign"
3. The largest one, designed to catch your eye, which is a 10am-4pm parking applies sign
4. A no loading sign, 10am-4pm
5. The no parking sign at the top, which I didn't see when looking through the passenger window from the driver side.
Five. And if information overload like that trips up me, a London resident, I can't imagine how confusing something like this might be to a non-native speaking tourist.