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In which case I'd reorder and rephrase your informal reps.

Surely you're trying to set out a compelling argument for the authority to exercise discretion(could be 'circumstances beyond your control...but I'm not going to get too exercised about the distinction), therefore perhaps....

On *** my son, aged **, developed a temperature and therefore I went to the (surely local, although you've said that you're not a resident of Richmond) pharmacy to buy some ***** (IMO, medicine is too vague). I parked as can be seen and saw the CEO to whom I explained the situation and who KINDLY! allowed me to park for 5 minutes without paying.

As luck would have it, **** pharmacy could not accept card payments and therefore as I did not have cash on me I had to go to the nearest ATM and then return to the pharmacy. This detour caused me to be late getting back to my car where I found the PCN, perhaps understandably.

Given the circumstances, I would ask the authority to exercise discretion on this occasion. I would also suggest that the actual wording of the contravention cannot be correct in that the parking place accepts phone payment and therefore not displaying something whose display is optional cannot be correct, surely. Likewise the sign doesn't reflect the option to pay by phone, but I hope that it won't be necessary to examine these issues in further detail in this case.

Some thoughts. Pl fill in the blanks and post a draft here first.

Hello,

Unfortunately the council did not show any compassion and have rejected my appeal. Is this now worth waiting for the NTO to arrive and then make formal representations?

Appreciate your guidance

Many thanks,

Any feedback from the forum regarding next steps?
Thanks,

Please to post a copy of what you wrote and an image (not transcript) of the Council's rejection letter (only redact yr name & address from the latter - leave all else in).