Draft
I make this formal representation against PCN...............VRM..................
1. There is no advanced warning signage.
2. There is an overload of signage at the actual location.
3. Your website contradicts the law - and your PCN -by only affording one main ground on which to make a representation. The legal maxim contra proferentem, even though it applies to contract law, therefore applies as this causes confusion and ambiguity.
4. Mitigation: add them.
In light of the above, please cancel the PCN
*****
Choose: penalty exceeded the amount and enclose the screenshot to substantiate 3