Reading your narrative, it seems that instead of looking for a sign for the bay where you parked, with the PbP location number on it, you just used a map or list on Ringo to select and pay, correct ? One of your photos shows a ticket machine with the correct number on it. There should also be a sign, but GSV coverage is poor for The Broadway, and one can't see most of it on GSV.
I use PayByPhone a lot up here in Nantwich, but the first time I used it, (in one of the car parks), the app found the right code and car park, but I went to the car park conditions board to check the name was right. Now, of course, I don't bother to go to the car park board, because I know the name now.
I suggest you submit informal reps on the following lines: -
Dear Sirs
Re PCN <PCN Number> dated <dd/mm/yyyy> served at The Broadway at 15.55
On the <date> I visited Woodford. I am totally unfamiliar with this area of London, and on arriving at the location, parked in a bay on the main street, and used the Ringo app on my mobile phone to make payment (see receipt attached). This was the location selected by the app as closest to where I was parked. It seems, however, that I parked on The Broadway which is adjacent. It is therefore clear that payment to park was made, but unfortunately for the wrong, (but adjacent) location. Your council did not therefore lose any money. I therefore humbly request that in the circumstances I have described, that you cancel the PCN as full payment was made and received by yourselves.
Yours faithfully
