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Well, there should be a sign, but the bay is very clearly marked with red paint and text, so this argument, whilst valid, may not get the PCN cancelled on its own.
Please also post-up the PCN, all sides, so we can check it for fatal errors

I suggest after we've had a chance to assess the PCN and give advice, you submit representations based on the emergency hailer purchase, then also mention that there is no sign for the 'loading only' restriction which is a mandatory requirement within the regulations.

There is a tiny sign: https://maps.app.goo.gl/Z5Y8WjVsvpUVin7s9

This case could help.

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Case reference 2240543206
Appellant Roshan Khan
Authority London Borough of Newham
VRM FR10LZM

PCN Details
PCN PN39398162
Contravention date 09 Aug 2024
Contravention time 09:52:00
Contravention location Broadway
Penalty amount GBP 130.00
Contravention Parked in a loading place without loading

Referral date -

Decision Date 15 Jan 2025
Adjudicator Sean Stanton-Dunne
Appeal decision Appeal allowed
Direction cancel the Penalty Charge Notice and the Notice to Owner.
Reasons Mr Khan was scheduled for a personal hearing today but was unable to attend and confirmed that the appeal should be decided as a postal appeal.
Mr Khan's evidence is that he parked in the loading bay to collect his mother and her belongings, following an eye appointment at Moorfields Hospital. There is documentary confirmation from the hospital of the appointment and I accept Mr Khan's evidence that his mother needed assistance in returning to the car because of the eye drops used during the appointment. I also accept Mr Khan's evidence that he had returned to collect his mother after dropping her off for the 9.15am appointment and that he had not waited, as suggested by the Council. Mr Khan says that he was parked for about 10 minutes. Mr Khan has explained that the belongings included paperwork from the appointment.
I am satisfied that the vehicle was properly stopped for loading purposes. The TMO defines "goods" which can be loaded in very broad terms, including the collection of postal packets. I see no distinction between a postal packet and paperwork issued by the hospital which will often be contained within an envelope. The collection of belongings and paperwork can, in my judgement, properly be regarded as the collection of goods within the terms of the TMO.

I missed that sign looking at GSV. Must go to Specsavers !  Presence of the sign, plus the very prominent road markings mean there is not much to go on for a representation, I'm afraid.

@panda1234 I have requested the traffic order, in the meantime please let us know as soon as you get that letter from the pharmacist.

@panda1234 any update on this?