The signs that give direction, 'No stopping except local buses' are very small, and are at 90 degrees to the direction of travel. Crucially, they are both within the zone of the bus stop. Its arguable that those signs can only be safely read if a car driver is stationary. How else can you see you shouldn't stop there? This is particularly the case at night as they are unilluminated. Contrariwise, it is covered by rule 243 of the HC - and indeed stopping NEARBY (not further defined) may also earn a ticket.
Rule 243
DO NOT stop or park:
near a school entrance -
anywhere you would prevent access for Emergency Services -
at or near a bus or tram stop or taxi rank -
on the approach to a level crossing/tramway crossing -
opposite or within 10 metres (32 feet) of a junction, except in an authorised parking space -
near the brow of a hill or hump bridge -
opposite a traffic island or (if this would cause an obstruction) another parked vehicle -
where you would force other traffic to enter a tram lane -
where the kerb has been lowered to help wheelchair users and powered mobility vehicles -
in front of an entrance to a property -
on a bend -
where you would obstruct cyclists’ use of cycle facilities -
except when forced to do so by stationary traffic.
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