Frankly, I cannot see any possibility of a win on what has been alleged, namely parking off-carriageway. This has been an offence in London since the mid-70s and requires no signs or lines. In your case, the CEO had a choice on what to put on the PCN, (parking on DYLs, or parking off-carriageway). However, there are two exemptions to the yellow lines, but none for parking off-carriageway, hence his choice.
Others may differ, so wait a bit to see if anybody else says anything, but don't miss the discount deadline.