Euro Car Parks - overstayed the maximum time period allowed

We received a Parking Charge Notice (PCN) relating to our vehicle at Sainsbury's in Ilford, Essex. It alleges that "your vehicle has overstayed the maximum time period allowed", but we could not see any clear signage stating what the time limit was.

The vehicle was parked in a Blue Badge bay with a valid badge displayed, and shopping was done in the store during the visit. The photos below show the only sign we could find in the car park. Any advice?

If that is the only sign then the driver cannot form a contract with a timeframe that is not visible. The terms and conditions do not specify how long you are able to park for.
1. You can go to Sainsbury and request cancellation but I do not know how long the driver can park there. If it transpires that there are signs they’re providing a parking time you can request a reasonable adjustment be made for the stay.
2. The Registered Keeper can go straight to the Parking company with a lack of signage being displayed as I think they may provide signs with far more details that is only my opinion. Again the driver can use the reasonable adjustment under the EA.

@Sander333
Thank you for your advice. I reached out to Euro Car Parks and they have now cancelled the PCN.
I have added the response below for the benefit of others.

Date: 09/10/2026
Our Ref: 88812678129

Dear xxxxxxxxxxxx,
Thank you for your letter/email regarding the Parking Charge as below:

Parking Charge Number: 88812678129 Date of Issue: 18/09/2026
Vehicle Registration Mark: LW26EAJ Time of Issue: 21:58:49
Car Park: Sainsburys - Ilford

Breach of Terms and Conditions:
Your vehicle has overstayed the maximum time
period allowed

I am pleased to inform you that your appeal has been successful and the notice has been cancelled.
However, please be advised that the site in question is a private car park and the terms and
conditions cannot be compared to 'on-street' parking. The disabled badge handbook will inform the
badge holder (or carer) that when they enter a private car park they must abide by the rules and
regulations of the site. A disabled badge will only offer free/extended parking on local authority car
parks.

This signage quite clearly states that if your vehicle is in breach of the terms and conditions of the car
park then a parking charge will be issued.

There are a number of signs around the car park indicating the restrictions of the site and it is the
responsibility of the driver to read them when parking. Any vehicles found not adhering to the signage
will be issued with a parking charge.

Please be advised that any further notices issued for the same reason may not be cancelled.
Yours sincerely

Parking Charge Department