I did rebut it and was met with this email (copied from 2 posts ago)
"Dear ...,
We write in response to your correspondence received in our office.
We now respond to the same as follows.
Please find attached all relevant evidence we hold on the matter.
When parking on private land, the contractual terms of the site are set out on the signs. You are entering a contract, agreeing to the terms by parking, and staying on the site. Parking in breach of the terms as stipulated on the signage means that you are then breaking the terms of the contract.
The terms and conditions on the signs stated that parking was permitted for vehicles clearly displaying a valid permit/ticket, or otherwise a parking charge would be issued. The parking charge was issued correctly.
A Notice to Keeper was issued to you. A copy is attached. You were afforded the opportunity to; appeal the parking charge which you did however it did not yield the desired outcome. You were also afforded the opportunity to escalate the matter further.
A Reminder Notice was also issued to you. A copy is attached. This notice reiterated that payment was outstanding and confirmed that legal action may be taken, and additional costs incurred if the parking charge was not paid.
Schedule 4 (4)(1) of the Protection of Freedoms Act 2012 (“the Act”) states “The creditor has the right to recover any unpaid parking charges from the keeper of the vehicle”. For the purpose of the Act; “keeper” means the person by whom the vehicle is kept at the time the vehicle was parked, which in the case of a registered vehicle is to be presumed, unless the contrary is proved, to be the registered keeper. The DVLA confirmed that you were the Registered Keeper at the time the parking charge was issued and as no transfer of liability has been received by our client, they have the right to recover the parking charge from you as the Keeper of the vehicle.
You now have 30 days from the date of this email to make payment of £170.00. Failure to make payment may result in a Claim being issued against you without any further reference.
Payment can be made via bank transfer to our designated client account:
Account Name: DCB Legal Ltd Client Account
Sort Code: 20-24-09
Account Number: 60964441
You must quote the correct case reference (...) when making payment. If you do not, we may be unable to correctly allocate the payment. If further action is taken by us as a result of an incorrect reference being quoted, you will be liable for any further fees or costs incurred.
Alternatively, you can contact DCB Legal Ltd on 0203 838 7038 to make payment over the telephone or online at"