That’s much better. Re-read the PCN and note that only the driver is liable for the charge. Technically, the recipient isn’t the Hirer, their employer is. However, as previously mentioned, you are dealing with intellectually malnourished people.
It is not an NtH although it does state that the recipient has been named as the Hirer. As a PCN, CPMUK cannot rely on the provisions of PoFA to hold the recipient liable for the charge. They state throughout the PCN that only the driver is liable.
As they still have no idea who the driver is and the PCN offers 28 days from the day after the date the notice is given (Wednesday 6th November) to appeal it, your friend now has until Wednesday 4th December to submit the appeal.
Simply appeal as the Hirer (even though, technically, they are not) with the following:
I am the Hirer of the vehicle and I dispute your 'parking charge'. I deny any liability or contractual agreement.
As your Parking Charge Notice does not fully comply with ALL the requirements of PoFA 2012, you are unable to hold the Hirer of the vehicle liable for the charge. There will be no admission as to who was driving and no inference or assumptions can be drawn. CPMUK has relied on contract law allegations of breach against the driver only.
The Hirer cannot be presumed or inferred to have been the driver, nor pursued under some twisted interpretation of the law of agency. Your PCN can only hold the driver liable. CPMUK have no hope at IAS, so you are urged to save us both a complete waste of time and cancel the PCN.
Hopefully, this will finally be resolved if CPMUK accept defeat, although I highly doubt they will. This will then move on to IAS if your friend wants to bother with that kangaroo court.
I believe that the most likely outcome come is now going to be a claim which is easily defended and will, ultimately be discontinued, struck out or simply won.