Hello again!
As expected, the appeal has been denied. I’ve pasted the response below (cut out the bit re how to pay as didn’t seem relevant) - if anybody is able to suggest the next step please, would be appreciated!
Thank you for your appeal in relation to the Parking Charge incurred on 22 February 2026
at 14:36, at Farmfoods Brierley Hill car park.
We have reviewed the details outlined in your appeal, but we are not in receipt of
sufficient evidence to confirm that the terms and conditions were not breached. The
signage displayed on site confirms that there is a maximum stay time in operation. Our
records confirm that on the date of the event, the maximum stay time allowed was
exceeded.
We are writing to advise you that your recent appeal has been unsuccessful and that you
have now reached the end of our internal appeals procedure.
If you wish to have your case independently assessed, please be advised, there is an
independent appeals service (POPLA) which is available to motorists who have had an
appeal rejected by a British Parking Association Approved Operator. Contact information
and further information can be found enclosed. See also
www.popla.co.ukBy law we are also required to inform you that Ombudsman Services (
www.ombudsman-services.org/) provides an alternative dispute resolution service that would be competent
to deal with your appeal. However, we have not chosen to participate in their alternative
dispute resolution service. As such should you wish to appeal then you must do so to
POPLA, as explained above.
Please note, if the Parking Charge was issued in Scotland/Northern Ireland, only the
driver can appeal to POPLA (Parking on Private Land Appeals).
As a gesture of goodwill, we have extended the discount period for a further 14 days from
the date of this correspondence. If you appeal to POPLA, you will not be able to pay the
discounted amount in settlement of the Parking Charge, and the full value of the charge
will be outstanding. In addition, if your appeal to POPLA is unsuccessful, you will no
longer be able to pay the discounted amount and the full value of the charge will be due.