The main aim is got this to time out as they cannot issue a summons more than 6 months from the date of the alleged offence. However, even if they try a prosecution before it times out, they have an uphill struggle to prove beyond a reasonable doubt that you, the Keeper are the person liable for the fine.
How do you imagine they can prove that you are the owner? You are under no legal obligation to identify the owner, A simple inference that as the Keeper you must also e the owner is easily rebuttable. An inference is not evidence beyond a reasonable doubt.
They are hoping that you will simply cave in and just pay up, saving them the headache of actually trying to prosecute this court. That's exactly what most people do, because they don't know any better.