GSV dated August 2022 shows two signs, one each end of the bay. There is no later view, unfortunately, but looking at the context of their photo of the sign they claim is approx 7.5 metres away shows it to be positioned about midway along the bay, here by the horizantal concrete beam in the wall : -
https://maps.app.goo.gl/BTAw2tNZTYDMx4JQ9That beam is about 35-36 metres from the start of the bay, so they are bluffing their way with the 7.5 metres, frankly. However, whilst this is a long bay, the fact is you didn't walk down it looking for a sign, did you, so straight away you're at a disadvantage because the sign
is there. YOu have a duty as a motorist parking in a marked bay to look for the sign. If this got to London Tribunals, the council would just state that there is a sign for the bay.
It looks as if the signs in place in 2022 have gone and been replaced by a single sign. However the pole that held the previously viewable sign in GSV is still there with no sign on it.
You say the sign is not visible in any of your photos, but if you zoom the one taken along the street from where your your car was parked, you can see the black pole and its sign by the horizantal concrete beam in the photo. Obviously the sign is seen edge on, because it faces out to the street.
Anyway, as Stamfordman says, you're at the Notice to Owner stage, so you might as well take them all the way, so they have to do some work for their money.