So, the allegation is "By either not purchasing the appropriate parking time or by remaining at the car park for longer than permitted, in accordance with the terms and conditions set out in the signage, the Parking Charge is now payable to Parkingeye Ltd (as the Creditor)."
That hotel went bust last year. Depending on who ParkingEye's contract is with, it may no longer be valid. It won't win at an initial appeal but may be worth going for a POPLA appeal.
Initial appeal should be simple because it is never accepted. Here is a draft for one:
I am the registered keeper of the vehicle referenced in your Notice to Keeper.
I am appealing this Parking Charge Notice on the following grounds:
• Your Notice to Keeper is not fully compliant with the requirements of the Protection of Freedoms Act 2012, specifically Paragraph 9(2)(e)(i), as it fails to include the mandatory invitation required by statute. Therefore, liability cannot be transferred to the keeper.
• You are put to strict proof that you hold a valid, current contract flowing from the landowner granting you the necessary authority to issue and pursue parking charges at the location in question. Given that the hotel at the site has been closed for several years, you are required to demonstrate that your authority remains lawfully derived and enforceable.
I expect this charge to be cancelled. If you reject this appeal, please issue a POPLA code so that I may escalate the matter.